By Charlotte has carved a niche for itself in the world of fine jewelry, combining spiritual symbols with minimalist elegance. Worn by celebrities and praised across social platforms, it promises timeless pieces infused with meaning. But does the brand live up to the hype — or is it just another Instagram favorite? In this review, we break down everything you need to know before making a purchase.
Founded by Australian makeup artist Charlotte Blakeney, By Charlotte launched in 2012 with the signature Lotus Necklace — a piece still popular today. The brand’s core values revolve around mindfulness, femininity, and personal storytelling through jewelry.
Each piece is crafted from sterling silver, 14k gold vermeil, or solid 14k gold, and often includes symbolic charms like the lotus, eye, or moon. Many items are also embedded with semi-precious stones and crystals, offering both visual appeal and spiritual resonance.
• Meaningful designs inspired by spirituality and nature
• High-quality materials like gold vermeil and solid gold
• Gift-worthy packaging
• Wide range of earrings, rings, necklaces, and bracelets
• Celebrity-endorsed and ethically made
• Available with Afterpay for flexible payments
• Price point may be high for some budgets
• Limited availability in physical stores outside Australia
• Gold vermeil may tarnish over time if not cared for properly
• Delicate pieces require gentle handling
• Material: Sterling silver, 14k gold vermeil, or solid 14k gold
• Symbolism: New beginnings, purity, and enlightenment
• Length: Adjustable (16–18 inches)
• Price: From AUD $139
• Material: Gold vermeil with cubic zirconia
• Symbolism: Inner wisdom and protection
• Sizes: Available in multiple sizes
• Price: Around AUD $119
• Material: Gold vermeil
• Features: Dangling star and moon motifs
• Closure: Secure hinged clasp
• Price: AUD $149
• Material: Gold vermeil with colored gemstones
• Symbolism: Balance and energy alignment
• Length: 18 inches
• Price: AUD $159
By Charlotte offers a 6-month warranty from the date of purchase, covering manufacturing faults. This includes faulty clasps, missing stones, or discolouration due to craftsmanship — but excludes tarnish, scratches, and accidental damage.
By Charlotte offers both domestic and international shipping:
• Australia: Free standard shipping on orders over AUD $100
• International: Rates vary by region; standard and express options available
• Processing Time: 1–2 business days
• Tracking: Provided via email once shipped
• Returns: Accepted within 14 days for a refund or exchange
• Conditions: Item must be unworn, in original packaging, and with tags intact
• Non-Returnable: Earrings and engraved/personalized items due to hygiene or customization
• Process: Initiated through the customer care portal on their website
If you value aesthetic beauty, spiritual symbolism, and premium craftsmanship, By Charlotte is definitely worth it. The pieces may be more expensive than mass-market jewelry, but you’re investing in intentional design, quality materials, and a story you can wear.
It’s especially perfect for:
• Gifting with meaning
• Celebrating milestones
• Daily wear that’s subtle yet elegant
• People who love layering and symbolic jewelry
Just remember — it’s best to avoid wearing it in water or during workouts if you want to preserve its finish over time.
• Website: www.bycharlotte.com.au
• Email: hello@bycharlotte.com.au
• Phone: +61 2 9318 7770
• Address: Studio 2.05, Level 2, 75 Mary Street, St Peters NSW 2044, Australia
• Instagram: @bycharlotte_
By Charlotte beautifully blends spiritual energy with refined style, making it more than just jewelry — it’s wearable affirmation. Whether you’re layering pieces or choosing a single, meaningful necklace, their collections offer both charm and craftsmanship.
If you’re on the fence, consider starting with a classic like the Lotus Necklace and see how it fits into your everyday style. Chances are, you’ll be back for more.