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Founders: Esmio Australia was founded by four female entrepreneurs: Nicolle Khattar El-Rassy, Saryne Hanna, Rochele Hanna Politis and Jazmin Olukulu.
Mission: The brand’s mission is to simplify women’s lives by offering gel polish products that allow for easy application and removal.
One Step Gel: Esmio’s standout product is the One Step Gel, a gel polish that eliminates the need for a base or top coat, making gel manicures and pedicures faster and more convenient.
Safe Formulations: All Esmio gel products are vegan, cruelty-free and formulated ’10 free’, meaning they are free from ten harmful chemicals commonly found in nail polish and makeup products.
Product selection:
One Step Gel Polish: A versatile gel polish designed for both manicures and pedicures.
One Step Gel Remover: A specially formulated gel remover that efficiently removes Esmio’s One Step Gel in less than five minutes.
UV/LED Lamp: A sleek lamp that cures the one-step gel polish in less than 60 seconds and can be customized with the included sticker packs.
Color range: Esmio offers over 60 gel polish colors, named after strong women, suitable for different seasons and skin tones.
Nail Art Stickers: Quick and easy nail art solutions for creative nail enthusiasts.
Nail Care Tools: Essential tools like nail files, buffs, cuticle pushers and scrapers for the perfect manicure.
Personalization: The brand’s name, “Esmio,” is Spanish for “it’s mine,” reflecting their focus on delivering a personalized experience. They offer monogrammed nail lamps and a wide range of gel colors named after influential women.
Esmio Australia seems to combine innovation, convenience and self-expression to offer women a unique and personalized gel polish experience. Please note that this summary is based on the information you have provided and may not take into account developments since then.
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One-Step Gel Polish:
Esmio’s signature product, the One Step Gel Polish, is designed for both manicure and pedicure. It offers a simplified gel application process as no separate base or top coat is required. This streamlines the manicure process and saves time.
One Step Gel Remover:
Esmio offers a One Step Gel Remover specially designed to safely and efficiently remove its One Step Gel Nail Polish. The aim of this product is to make gel polish removal quick and easy and takes less than five minutes.
UV/LED lamp:
Esmio’s stylish UV/LED lamp cures the One Step Gel Polish in less than 60 seconds. This lamp comes with a sticker pack that allows customers to customize and decorate their lamp.
Gel Nail Polish Color Range:
Esmio offers a wide range of over 60 gel polish colors, each named after powerful and influential women. This color palette caters to different seasons and skin tones, allowing customers to find the perfect shade for their preferences.
Nail Art Stickers:
For nail art enthusiasts, Esmio offers nail art stickers that allow for quick and easy nail art designs in less than a minute. This product is designed to help clients achieve creative and complex nail art looks with minimal effort.
Advantages
Simplified Application: The One Step Gel Polish eliminates the need for separate base and top coats, streamlining the gel manicure process, making it faster and more convenient.
Fast Curing: The UV/LED lamp provided by Esmio cures the gel polish in less than 60 seconds, allowing for fast drying times and reducing the risk of smudging.
Vegan and Cruelty-Free: Esmio’s products are formulated vegan and cruelty-free, appealing to consumers who value ethical and sustainable beauty products.
’10 Free’ Formula: Esmio’s gel products are formulated to be ’10 Free’, meaning they are free of ten harmful chemicals commonly found in nail polish and makeup products and such promote healthier nail care.
Wide range of colours: The extensive selection of over 60 gel polish colors named after influential women offers a wide range of options for different preferences, seasons and skin tones.
Nail Art Solutions: Esmio nail art stickers and tools are aimed at nail art enthusiasts and offer quick and easy ways to achieve creative and intricate nail designs.
Personalization: The monogrammed UV/LED lamp and gel colors, named after powerful women, add a personal touch to the products and allow customers to express themselves.
Disadvantages
Limited Information: The information provided does not include product performance, longevity and potential disadvantages. It is important to research customer reviews or get more detailed information from the brand.
Niche Market: Esmio’s products are aimed at those interested in gel nail care and may not cater to those who prefer traditional nail polish or other nail care routines.
Skill Level: While the One Step Gel Polish aims to simplify the application process, the Gel Manicure still requires a certain level of skill to achieve optimal results. Beginners may face a learning curve.
Price: Gel products and the tools that go with them can often be more expensive than regular nail polish, which might be a consideration for those on a budget.
Availability: Depending on brand distribution, availability may be limited to certain regions or countries, potentially limiting access for some customers.
Personalization Limitations: Personalization options are primarily limited to the monogrammed lamp and color names, which may not fully meet the personalization desires of all customers.
Keep in mind that these pros and cons are based on the information provided and actual experiences may vary based on individual preferences and needs. It is recommended that you seek more information, read customer reviews, and consider your own priorities before making a decision.
Finally, Esmio Australia presents an innovative approach to gel nail care through its product range, designed to simplify the manicure process and offer personalized opportunities for self-expression. The brand’s focus on a ‘one step gel’ that eliminates the need for base and top coats offers a time-saving solution for those wanting an efficient gel manicure and pedicure. Esmio’s commitment to veganism, cruelty-free and 10 Free reflects his commitment to ethical and healthier nail care.
The diverse color palette, named after influential women, gives the product range a unique touch and caters to different preferences, seasons and skin tones. The inclusion of nail art stickers and tools aims to satisfy nail art enthusiasts looking for creative and quick fixes.