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Everlast, the pre-eminent brand in boxing since 1910, has solidified its status as the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From historical icons like Jack Dempsey and Sugar Ray Robinson to contemporary stars Benson Henderson and Canelo Alvarez, Everlast is the trusted choice for generations of world champion athletes. Rooted in a brand heritage of strength, dedication, individuality and authenticity, Everlast has become an integral part of the journey of countless champions.
Although Everlast is synonymous with boxing, its origins date back to a swimwear manufacturer in the Bronx in 1910. Founded by seventeen-year-old Jacob Golomb, the company’s initial goal was to make swimsuits that would last beyond a single season, leading to the birth of the name “Forever.” Though the swimsuits didn’t stand the test of time, the name stuck.
Over the years, Golomb transformed the company into a retail store with a full line of sports equipment. A pivotal moment occurred in 1917 when fighter Jack Dempsey introduced boxing to Everlast, spurring Golomb to design durable headgear for intense training. Dempsey’s request resulted in bespoke training gear that laid the foundation for Everlast’s connection to boxing. In 1919, Jack Dempsey triumphed as the heavyweight champion wearing Everlast gloves, marking a pivotal moment in the brand’s history as it grew into a global center for boxing equipment.
In 2000, Active Apparel Group (AAGP) acquired the Everlast brand and boxing gear, ushering in a new era. Everlast Worldwide Inc. was subsequently acquired by UK-based Brands Holdings in 2007, expanding the brand’s international reach.
Today, the Everlast brand has transcended borders and cultures and is present in over 101 countries with an impressive 88 licenses worldwide. Everlast’s enduring legacy, intertwined with the world of boxing and beyond, reflects its unwavering commitment to longevity, authenticity and advancing the aspirations of athletes around the world.
overview
Everlast, the preeminent brand in boxing since 1910, is recognized as the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. With a heritage deeply rooted in strength, dedication and authenticity, Everlast has been the brand of choice for a number of legendary champions across eras. From its beginnings as a swimwear manufacturer, Everlast has grown into a global powerhouse, providing athletes with quality gear and gear.
The company’s connection to boxing was cemented when fighter Jack Dempsey introduced the concept of protective headgear for intense training, paving the way for Everlast’s central role in boxing gear. The brand became synonymous with the sport when Dempsey triumphed as the heavyweight champion wearing Everlast gloves. This marked a significant turning point and made Everlast the world headquarters for boxing equipment.
More recently, Everlast has expanded its reach, building a presence in over 101 countries across geographic boundaries with a variety of licenses. The acquisition by Brands Holdings further increased the brand’s global influence.
Everlast’s enduring reputation, coupled with its commitment to providing durable, high-performance gear, cements its position as an indispensable unit in the lives of countless athletes and aligns with core values of strength, resilience and the pursuit of excellence on a global scale.
Highlight
Pioneering Legacy Everlast has been a well-known and influential brand in the boxing industry since its inception in 1910 and has earned a reputation for excellence and durability.
World Leader: As the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment, Everlast has a dominant presence in over 101 countries around the world.
Champion’s Choice: From legendary figures like Jack Dempsey to contemporary stars like Benson Henderson and Canelo Alvarez, Everlast has been the brand of choice for world champion athletes for generations.
Enduring Authenticity: Based on a heritage of strength, dedication, individuality and authenticity, Everlast embodies timeless values that resonate with athletes and enthusiasts.
Evolution of swimwear: Everlast’s journey began as a manufacturer of swimwear, with the name “EVERLAST” symbolizing enduring quality. As the origins of swimwear evolved, the name stuck and became synonymous with excellence.
Revolutionizing Boxing Gear Everlast’s innovative contribution to the sport of boxing, including the development of protective headgear and iconic gloves worn by champions such as Jack Dempsey, has made the company a global center for boxing gear.
International Reach: Through strategic acquisitions and expansion efforts, Everlast has successfully established its brand presence in various markets, reflecting its global influence and popularity.
Unwavering Commitment: Everlast’s enduring legacy reflects its commitment to providing athletes with high-quality, durable, and performance-driven gear that meets their desires and challenges.
Cultural Icon: Beyond its athletic gear, Everlast has become a cultural icon, embodying a spirit of dedication, perseverance and excellence that transcends the realm of athletics.
Adaptation and Evolution: Everlast’s ability to adapt and evolve over the years while staying true to its core values underscores its resilience and relevance in an ever-changing world.
Boxing Gloves
Everlast is well-known for its boxing gloves, which come in different styles such as training gloves, sparring gloves, and competition gloves, tailored to different performance levels and preferences.
MMA Gear
Everlast offers a range of mixed martial arts gear including MMA gloves, shin guards, headgear and other protective gear.
Punching Bags
They offer a variety of punching bags, including heavy bags, speed bags, and specialty bags for various training purposes.
Advantages
Historical Legacy: Everlast’s long-standing presence since 1910 reflects rich heritage and experience in the sports equipment industry, and inspires trust and credibility among athletes.
Wide range of products: The brand offers a comprehensive range of boxing, MMA and fitness equipment, tailored to a wide variety of athletes, performance levels and training needs.
Champions endorsements: Everlast’s collaborations with legendary champions and current superstars give their products authenticity and credibility, making them a preferred choice for athletes.
Global reach: With a presence in over 101 countries and six continents, Everlast’s global distribution network ensures the worldwide availability of its products.
DURABLE AND QUALITY EQUIPMENT: Everlast’s commitment to lasting quality, evident in its origins in durable swimwear, extends to its athletic gear, providing athletes with dependable, quality gear.
Innovation in Boxing Gear: The brand’s historic contribution to boxing gear, including protective headgear and iconic gloves, demonstrates a legacy of innovation and influence in the sport.
Adaptation and Evolution: Everlast’s ability to evolve from its swimwear origins to a leading manufacturer of athletic equipment demonstrates its ability to adapt and stay relevant.
Disadvantages
Specialized Focus: While Everlast excels at boxing, MMA, and fitness equipment, its specialization may limit its appeal to people looking for gear for other sports or activities.
Competition: The sports equipment market is intensely competitive with several other brands offering similar products, which can make it difficult to maintain a unique selling proposition.
Price Range: Premium quality and brand awareness can result in higher P travel for Everlast products versus lesser known or generic alternatives.
Fit and Comfort: When buying gear online, like gloves or shoes, it can be difficult to ensure the right fit and comfort without trying it on in person.
Changing Trends: The fitness and sports industry is constantly evolving, and Everlast’s ability to stay ahead of emerging trends and preferences is critical to its continued relevance.
Limited Non-Sports Offerings: Everlast’s focus on athletic equipment may limit its ability to serve individuals seeking non-sports related products or equipment.
In summary, Everlast’s legacy as the pre-eminent brand in boxing since 1910 underscores its unparalleled influence and expertise in the sports equipment industry. With a historic journey that began as a swimwear manufacturer and grew into a global powerhouse, Everlast has blazed a unique path of durability, authenticity and innovation.
The brand’s association with legendary champions and current stars exemplifies their unwavering commitment to excellence, making them a trusted choice for generations of athletes. With a comprehensive range of boxing, MMA and fitness equipment, Everlast addresses different needs and reflects its commitment to the advancement of athletes of all skill levels.