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Feel Good About Looking Beautiful

Products. The brand concentrates on creating solutions that are inspired by components found in the tropical islands of Hawaii, designed especially to thoroughly nourish curly and wavy curls.

Maui Moisture has a commendable 106k Instagram followers and has been featured in a number of publications, including Forbes, Bustle, Refinery29, and Good Housekeeping.

Is this company deserving of their high tide status, having won She Finds’ Best New Beauty Award in 2020, or are they at best operating in unclear waters?

Continue reading this Maui Moisture review to learn more about the brand, its products, user feedback, special offers, and more to help you decide whether or not to purchase their hair and body care.

Todd Christopher established Maui Moisture in 1987 with the express purpose of serving persons with “curly end requirements.”

The company officially joined a conglomerate that included well-known companies like FX Styling and Proganix. Christopher didn’t make the decision to sell Johnson & Johnson his complete haircare company until 2016.

Maui Moisture is now concentrating on developing products without silicones, parabens, and other harmful ingredients. They create formulae that are tailored to tackle various issues and demands since they believe that not all curly hair types are the same.

You want the best for yourself and your family as a consumer. That might entail doing your homework to get knowledgeable about the greatest hair care products. Given that shampoo’s intricate recipe is designed to clean the scalp and maintain the healthiest possible hair, this article provides a summary of the information you should be aware of.

Hair loss and scalp irritation brought on by parabens in hair products can hasten the aging of the scalp. This is as a result of data indicating that parabens, when present in cosmetics, have estrogenic effects on the skin and hair, which was examined in an in vitro test. According to the results of the test, an enzyme that controls the synthesis of this hormone is blocked.

Silicones cover the hair follicle in a thin, impermeable layer that keeps moisture from entering and nourishing the hair. According to this study, while there is no discernible adverse impact at lower quantities, over time it can make hair dry and brittle.

When it comes to branding, Maui Moisture’s packaging exudes a certain mood as they romanticize the sunny beach life in Hawaii in all of their promotional materials and products. Their current administrative center is located in New Brunswick, New Jersey.

Let’s look through some of Maui Moisture’s key accomplishments before diving into this review…


  1. There are several Maui hair products to pick from, many of which are targeted at those with waves, curls, and coils.
  2. For consumers’ convenience, the company provides a curl guide on their website.
  3. All of their formulations are paraben-, silicone-, and sulfated-surfactant-free and vegan.
  4. Affordable pricing.
  5. Positive client feedback.

We are envious of individuals who are fortunate enough to have such lovely and bouncy hair. There is a ton of movement and loudness that goes on for days. Maui Moisture offers a wide range of solutions made for different hair types to guarantee that those waves and coils maintain their natural radiance.

Shampoos, conditioners, masks, stylers, and treatments are among their product offerings. Customers can also purchase based on a product’s advantages or a hair problem.

Additionally, the company sells items for body care. In order to get things going, this Maui Moisture review will discuss a few of their best-selling products.

A decent shower can help rid your hair of dirt and grease, regardless of whether you spend the day wandering around the city or surfing those enormous waves.

On its website, the company lists a wide range of shampoos and treatments, arranged by hair type such as waves, curls, and coils. Below, our Maui Moisture review will examine at a handful of their most well-liked products.

It resembles a pina colada in certain ways, but for your hair. In order to moisturize dry, damaged hair, the Nourish & Moisture + Coconut Milk Shampoo includes an opulent concoction of sheer guava oil, mango butter, and this well-known tropical fruit.

Mango butter has powerfully hydrating and regenerating properties on the scalp and hair strands since it is high in vitamins A and E.

This study adds to this by stating that mango butter functions as a great emollient that restores moisture while rebuilding the skin and hair barrier.

This solution, which has a lightweight texture, may be applied without worrying about buildup to provide a stunning, beach-ready shine. You only need this shampoo, which costs $7, to give your hair some TLC. 13 fl oz are portioned out from one container.

Although wispy beach waves will always be in style, achieving them may sometimes be difficult. You are aware of what I’m referring to. It’s not always going to be those salty water-dehydrated, crispy, and dry ends.

The Heal & Hydrate + Shea Butter Shampoo is developed to heal split ends to help quench those brittle strands, acting as a tall drink of water for your dehydrated hair.

This cleanser works to deeply heal damaged hair since it contains a rich mixture of aloe vera juice, whipped shea butter, macadamia oil, and pure coconut water.

Aloe vera juice has powerful moisturizing properties for hair and aids in mending and strengthening brittle hair strands. The advantages of aloe vera are thoroughly discussed in this review, along with the vitamins and elements that are responsible for these beneficial effects.

According to this study, whipped shea butter possesses anti-inflammatory qualities that, through having a healing impact, serve to lessen redness and scalp irritation. Studies on topical treatments, as stated in the aforementioned paper, have revealed that it has anti-aging characteristics. This shampoo, which gives hair that sun-kissed sheen, costs $7 for a 13 oz jar.

The best-kept hair care secret among mermaids is the Color Protection + Sea Minerals Shampoo. This mixture, which is filled with a sea of nutrients including sea kelp and algae, is made to offer ultra-hydration.

Algae and sea kelp are examples of marine algal components that are rich in vitamins like A and B as well as minerals, amino acids, and vitamins that help to strengthen hair.

This study discovered that bioactive chemicals are unquestionably useful with the right creation and separation since they contribute to the beneficial impacts.

Maybe Ariel used this to prevent her red hair from fading while she swam in the water; it was made to guarantee that colored hair remained vivid and fresh.

This cleanser is vegan and gluten-free and contains no harmful substances like parabens or SLS. The Color Protection + Sea Minerals Shampoo costs $7 for a 13 fl oz package if you want to sport that siren-like shimmer.

One of the most useful fruits ever is the coconut. It’s frequently used as an ingredient in meals, beverages, cosmetics, and even kitchenware. This versatile fruit is a favored for a variety of causes.

For instance, by utilizing it for its moisturizing qualities, the Curl Quench + Coconut Oil Shampoo makes the most of this tropical joy. Say welcome to silky, sun-kissed curls infused with plumeria extract and papaya butter.

Lauric acid, which is abundant in coconut and has nourishing characteristics, readily absorbs into hair strands to produce a highly noticeable moisturizing effect. Tests conducted in hair salons verified the advantages of coconut oil.

This solution, which has been blended to be extremely creamy, aids in detangling and defrizzifying those unruly coils. It also aims to enhance the smoothness, gloss, and bounce of your curls while defining them. This $7 tropical shampoo can give you model-ready hair without any work or care.

One of the most popular items being marketed on the market is still hemp-based goods. Customers are gradually becoming more aware of all the advantages that this specific plant has to offer, from foods to oils.

This is also true of the Fortifying + Hemp Seed Oil Shampoo. This anti-breakage cleanser is suggested for hair that is dry and brittle and is made of cocoa butter and hemp seed oil to help maintain tresses strong and silky.

Too much water absorption into the hair as well as certain chemicals from penetrating the hair follicles are both prevented by hemp seed oil. Additionally, hemp seed oil reduces breakage by lubricating the hair shaft more.

In this study, 10 individuals had their hair analyzed for the presence of cannabinoids after topical application of hemp seed oil. The majority of the subjects showed that the three main cannabis ingredients, CBD, THC, and CBN, were present in the hair. Keep in mind these outcomes!

This Maui hair care solution, which is enhanced with aloe vera, essentially serves as a “start again” button for people who are guilty of over styling and over-treating their locks.

For about $8, the 13 fl oz Fortifying + Hemp Seed Oil Shampoo may completely change the way you care for your hair.

On a particularly steamy day, picture taking a large, cooling bite out of freshly cut fruit. We would use this precise experience to describe the effect the Lightweight Hydration + Hibiscus Water Shampoo has on your hair.

To attain that tropical appearance, this recipe revitalizes dull-looking hair by combining luxuriant passionfruit and delicious watermelon.

This shower essential is meant to reveal the delicate, silky, and weightless strands hiding behind easily weighed-down hair. This 13 fl oz light and fruity shampoo, which costs $7, can help you get those vivacious locks back.

Conditioners are sometimes referred to as the “frosting” on top of shampoos, which are referred to as the “cake” of hair care products.

We’re attempting to suggest that they complement one another well. You can choose to utilize just one, but your hair will suffer.

The Heal & Hydrate + Shea Butter Conditioner was created to go along with its “first step” technique and assist complete your shower regimen. It comes in a creamy whipped consistency.

This Maui conditioner does a great job of hydrating parched hair thanks to its unique blend of shea butter, coconut, and macadamia oil.

Like other emollients, macadamia oil soothes frizz, knots, and dullness in hair. According to this study, macadamia oil is a great source of vitamins and bioactive substances.

This powerful 13 fl oz hair care item can assist you for $7 if you’re on the path to health, strength, and shine.

It’s still possible to strengthen such frail roots and ends. To truly nourish those parched hair, the Heal & Hydrate + Shea Butter Hair Mask is designed as a leave-in treatment.

This last-minute go-to is whipped to be extra creamy and loaded with coconut and macadamia oils to restore the health to your tresses.

To combat dryness, this Maui Moisture hair mask works best when applied to damp hair. This $7 rejuvenating cream, which should be kept on for around 5 minutes, would go great with any evening facial. The entire weight of one serving comes to about 12 oz.

The Especially Hydrating + Shea Butter Body Wash is designed to be extra indulgent with its creamy texture to go along with your Maui shampoo and conditioner.

This cleanser is formulated with a moisturizing combination of coconut water, aloe vera, and macadamia oils to quench, soothe, and revitalize the skin. It’s a fantastic product to use to get that glowing beach body.

This Maui body wash includes only vegan ingredients and offers mild hydration. The 19.5 fl oz Extra Hydrating + Shea Butter Body Wash, which keeps you supple and smelling like a tropical oasis, costs $7 at checkout.

Customer Reviews

Is Maui Moisture an effective hair product? Let’s look at what others are saying about the brand online.

This Maui Moisture review considers the business to be reliable in light of the countless internet comments from pleased customers. The majority of the brand’s best-selling goods receive hundreds of positive reviews on the company’s official website.

As an illustration, the Heal & Hydrate + Shea Butter Shampoo has more than 401 comments and a rating of 5/5 stars overall. Customers have reported that this solution softened the hair while also helping to defrizz wild textures.

One reviewer wrote for the Heal & Hydrate + Shea Butter Shampoo, “I absolutely love this product. My hair is so moisturized. And I really think it’s helping to hydrate my hair. My hair feels less frizzy than it normally is. I love the smell and I definitely recommend it to anyone.”

On the website for the company, additional Maui Moisture products earn positive reviews as well…

Curl Quench + Coconut Oil Shampoo – 5/5 stars out of nearly 350 reviews.

Heal & Hydrate + Shea Butter Hair Mask – 5/5 stars out of over 550 reviews.

Lightweight Hydration + Hibiscus Water Shampoo – 5/5 stars out of close to 300 reviews.

Lightweight Hydration + Hibiscus Water Conditioner – 5/5 stars out of nearly 200 reviews.

Nearly too good to be true, these ratings. What are the opinions of outside sources on the brand’s goods?

Maui Moisture continues to receive praise from internet retailers like Ultra Beauty. Nearly 1,800 customer reviews for the Heal & Hydrate + Shea Butter Hair Mask have been placed online, with an average rating of 4.4/5 stars.

Customers have reported that this therapy revived damaged hair. The Hibiscus Water Shampoo and Conditioner line, according to the creator of the site All Wavy Hair, has a lovely aroma and is reasonably priced.

In a statement made by All Wavy, “I’m excited to use this line more… I think this is a good affordable option to try for summer.”

Overall, there is a great deal of appreciation for Maui Moisture’s efficient and enjoyable hair care products.

So, Is It Worth It?

This Maui Moisture review recommends you check out this company based on their reasonable costs and usage of natural ingredients. The firm appears to be more committed to creating solutions that actually work for those who have waves, curls, and coils because they solely cater to particular hair types.

In contrast, some rival businesses strive to develop formulae that are appropriate for many kinds of styles. As a consequence, it conveys the impression that Maui Moisture is a master at what they do.

Another thing is that their hair care range is reasonably priced. Most Maui items are around $10 even though they are marketed as being opulent and for those beach-ready jetsetters.

Overall, Maui Moisture is something to consider if you’re searching for something affordable that can get the outcomes you desire.


Is Maui Moisture harmful?

Maui Moisture doesn’t include harsh ingredients like silicones and SLS, according to the company website. A few blogs and Reddit threads, however, contradict this assertion.

Exactly how natural is Maui Moisture?

According to their “about us” website, Maui hair care products are influenced by the organic components of Hawaii’s tropical islands.3

Is the pH of Maui Moisture balanced?

According to this Maui Moisture review, their shampoos and conditioners have a pH balance.

Does Maui Moisture include any protein?

Regarding the question of whether their goods are protein-free, there are no conclusive replies. For further information, we advise you to check the components list in each item’s description.

Can dry hair benefit from Maui Moisture?

Yes. The majority of internet consumers have said that certain formulae are made to moisturize dry hair.

Does Maui Moisture work well with 4C hair?

A few customers have mentioned that a few Maui Moisture products were suitable for 4C hair. The Curl Quench + Coconut Oil Conditioner is a part of this.

Can wavy hair benefit from Maui Moisture?

Yes. Products from Maui Moisture are available for wavy, curly, and coily hair.

Their shipping policy

You must consult each retailer’s specific shipping regulations for further details as Maui Moisture goods are only sold through affiliated merchants.

Their return policy

Each shop will have a different return policy, just like they do with delivery.